The Instagram campaign demonstrated strong growth with a 37.2% increase in followers over the past 30 days, reaching 14,935 total views and engaging a highly targeted audience.

Reels dominance: Instagram Reels dominated content performance with 11.4K views, accounting for 76.2% of total engagement. This highlights the platform's shift towards short-form video content and the importance of Reels-first strategy.

Follower-centric engagement: The campaign showed 60.9% of interactions coming from existing followers, indicating strong community loyalty and high-quality content that resonates with the core audience.

The cost efficiency metric of 0.42 per 1,000 people reached demonstrates excellent budget optimization, while the 35 new follows with only 3 unfollows indicates strong audience retention and content relevance. Geographic performance remained consistent with previous campaigns, showing strongest engagement in urban centers.